The CUP of WHITE NIGHTS

The CUP of WHITE NIGHTS

The CUP of WHITE NIGHTS is an original three-day international barista marathon. This event will have both competitive and educational character, for participants and spectators can see distinctive features of a quality product and various work techniques of experts from different cities.

The basic idea of competition is to make quality espresso popular, to increase a number of connoisseurs of this drink, to develop and promote barista’s skills, to present the culture of making and servicing coffee drinks in different countries, to change habitual schemes practiced in the Barista Championships (under aegis of SCAE - Specialty Coffee Association of Europe).

The cup presents both team and personal system of competition. Each team consists of two baristas, thus each member of the team should take part in all stages of the championship. The total sum of points received by each member of the team is a final estimation for this team. The maximum quantity of participating teams is 14, i.e. 28 barista. The number of representatives from one region is not limited. Another difference of the cup is in open refereeing system.

The cup program consists of four particular competitions:

classics - preparation and submission of 4 espresso and 4 cappuccino
latte-art - figures are carried out by any style (etching, the latte-art, the multi-art)
coffee and alcohol - preparation and submission of 6 drinks on the basis of coffee and alcohol
speed making - preparation of the certain quantity of drinks for a while

Prospective quantity of official visitors is more than 300 person, including representatives of Consulates, international coffee associations and organizations, small business, well-known HoReCa people.

Sponsorship of the Cup

General sponsorship – 3000 euro:

1. All advertising opportunities of the event;

2. Latte-art Company - barista should draw sponsor’s logo on a milk foam;

3. Coffee in Good Spirits – barista should make special “company cocktail”;

4. Presentation of a company-partner during the event;

5. Advertising in the official catalogue of the cup (2 pages of A4 format);

6. Presentation of a company-partner as an official sponsor during the competition;

7. Mentioning of the company in information and promo materials in Mass Media

8. Placement of the sponsor logotype in the cup promo materials and information;

9. Placement of the sponsor logotype on the central advertising banner in the cup area;

10. The possibility of conducting of competitions and presenting prizes from the company;

11. Giving 10 free copies of the catalogue of The Cup of White Nights;

12. The invitation of specialists and the VIP-visitors to the event on behalf of the company;

13. An opportunity to institute prizes and to organize special competitions;

14. Accreditation at the cup (8 company’ representatives);

15. Participation in the opening press conference;

16. Placement of a banner or poster of the company in the cup area;

17. Photo report covering the event;

18. Post press coverage;

Contact Information:
phone: +7 812 251-0498, +7 812 251-8805,

mob: +7 921 742 2616, +7 904 616 1046

k2@kofe.info, jk-2@kofe.info