The CUP of WHITE NIGHTS
The CUP of WHITE NIGHTS is an original three-day
international barista marathon. This event will have both competitive and
educational character, for participants and spectators can see distinctive
features of a quality product and various work techniques of experts from
different cities.
The basic idea of competition is to make quality
espresso popular, to increase a number of connoisseurs of this drink, to
develop and promote barista’s skills, to present the culture of making and
servicing coffee drinks in different countries, to change habitual schemes
practiced in the Barista Championships (under aegis of SCAE - Specialty
Coffee Association of Europe).
The cup presents both team and personal system of
competition. Each team consists of two baristas, thus each member of the
team should take part in all stages of the championship. The total sum of
points received by each member of the team is a final estimation for this
team. The maximum quantity of participating teams is 14, i.e. 28 barista.
The number of representatives from one region is not limited. Another
difference of the cup is in open refereeing system.
The cup program consists of four particular
competitions:
- classics - preparation and submission of 4 espresso and 4 cappuccino
- latte-art - figures are carried out by any style (etching, the
latte-art, the multi-art)
- coffee and alcohol - preparation and submission of 6 drinks on the
basis of coffee and alcohol
- speed making - preparation of the certain quantity of drinks for a
while
Prospective quantity of official visitors is more than
300 person, including representatives of Consulates, international coffee
associations and organizations, small business, well-known HoReCa people.
Sponsorship of the Cup
General sponsorship – 3000 euro:
1. All advertising opportunities of the event;
2. Latte-art Company - barista should draw sponsor’s logo on a milk
foam;
3. Coffee in Good Spirits – barista should make special “company
cocktail”;
4. Presentation of a company-partner during the event;
5. Advertising in the official catalogue of the cup (2 pages
of A4 format);
6. Presentation of a company-partner as an official sponsor during
the competition;
7. Mentioning of the company in information and promo materials in
Mass Media
8. Placement of the sponsor logotype in the cup promo materials and
information;
9. Placement of the sponsor logotype on the central advertising
banner in the cup area;
10. The possibility of conducting of competitions and presenting
prizes from the company;
11. Giving 10 free copies of the catalogue of The Cup of White
Nights;
12. The invitation of specialists and the VIP-visitors to the event
on behalf of the company;
13. An opportunity to institute prizes and to organize special
competitions;
14. Accreditation at the cup (8 company’ representatives);
15. Participation in the opening press conference;
16. Placement of a banner or poster of the company in the cup area;
17. Photo report covering the event;
18. Post press coverage;
Contact Information:
phone: +7 812 251-0498, +7 812 251-8805,
mob: +7 921 742 2616, +7 904 616 1046
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